Thursday, 7 October 2010

Blog 5 - Target audience of artist/band. Part 2/2.




























In this blog, it is continued from the target audience from the previous blog ‘Blog five: part 1/2’. This blog consists of screen captures from the networking site ‘Face book’. Also comments from YouTube and then magazine shots taken from Google. Apart from the magazine shots, I have numbered each picture and highlighted certain aspects of each shot. These are what I am to explain.

Image one:

I have highlighted two comments from this YouTube video to represent where the song has headed. It has recently been used in the new season of Glee. With this there, it has collected a lot more fans and it has also been placed into the television programme because Glee is directed to teens. Which allows this song to appeal more to the target audience of Glee. There is also other comments that have been shot in with this particular shot which gives feedback from those who this song appeal to. All of these comments are positive and each have their own view on this music.

Image two:

I have chosen these two particular comments because they both have different views. The first comment ‘This song is so beautiful because the meaning of the song is don’t give up on love because one day you will find that special someone.’ I feel as though this comment could help when creating our music video because it highlights the fact that this song is about Love and the narrative of it is not to give up. The second comment ‘Love how people never knew about this song till this year when it came out last year...’ I have chosen this comment also because it emphasises that the song was not popular when it first came out but as a year has gone by, it has become well known. This is most likely because of Paramore getting ‘Bigger’ in a year than the previous year as their songs have become more populated. Into films and television shows and such. Not only this, but by pairing up with different artists. Like B.O.B for example. This has a big impact on the audience because once having a favourite Paramore song, they will look up the rest of their music in order to find something more and allow it to either appeal to them or not but at least they’ve given it a taste.


Image three:

Image three is from the face book page ‘www.facebook.com/paramore’ I selected this not only to show how many people like this but also to show the ‘Latest’ updates on the page. Since the song has been on ‘Glee’, they have advertised more merchandise and have advertised the song being in ‘Glee’ in order to get more fans of the song and the band. For example; on this shot, they are advertising jewellery and Glee which has connection to ‘The Only Exception’. For example on the advertisement of Glee, they have written ‘Don’t forget to catch ‘The Only Exception’ on tonight’s episode of GLEE at 8/7c on FOX!’ It is advertised with a small picture of Glee below this. If you look closely, you can see advertisement on the EP that they have combined with this picture of Glee. This is again to appeal more to the audience and get them to buy this product.

Image four:

Image four is another screen capture taken from the Face book band for Paramore. I have chosen this shot because it shows the tour dates specifically on the Face book page. Those with Face book are able to view this information on this page without having to search the web. This becomes useful for them because it is supplied on the page. This also gets Paramore to possibly get more fans planning to go and see them because if they see this on the page, they could get the idea of heading to one of their concerts.


Image five:

Image five is quite similar to Image four because it shows the tour dates and the same reason for this is written for Image four. Though, this is different because I have screen captured the top list to represent what is on their Face book page and what stands out particularly in order to appeal to the audience. Above, it has Wall, Info, Photos, Music, Tour Dates and Merch. The wall can be used in order for fans to get involved in what is happening, advertisements and the latest news on Paramore. Not only this but they can leave comments, hoping and maybe receiving comments back. Though, that isn’t always the case because it is set up to just give out the latest information and to try and make Paramore appeal more to people. Info is information which fans can look at to see more information about the band. This way it supplies it here than browsing the web for information on them. Photos and music, with these fans are able to approach these photos and the music and get a taste in what the band are like and if they are fans then they are able to see recent pictures and music. This way, keeping updated with it all. The last two are ‘Tour dates’ and ‘Merchandise’. I have highlighted these in black boxes because these aren’t usually on Face book pages. These are specifically selected and with these, they get a wider audience and its also advertising for those who are interested in them. Which gets more purchase on their products because it is advertised further than just an advert or a product in a magazine. Especially when it’s on Face book where there is over 500 million active users.

The magazines:

The first magazine Paramore is placed onto, which I picked out from Google, is ‘Spin’. Wikipedia claims it to be ‘College-oriented rock music and on the ongoing emergence of hip-hop.’ ‘significant coverage to hardcore punk, alternative country, reggae and world music, experimental rock, jazz of the most adventurous sort, the burgeoning college rock and underground music scenes of the 1980s’

The second magazine Paramore was placed onto, which I picked out from Google, is ‘AP; Alternative Press’ Wikipedia claims it to be ‘underground music’ and ‘Alternative Rock’.

The third and final magazine Paramore was placed onto, which I picked out from Google, is ‘Rock sound’. Wikipedia claims it to be ‘alternative music. The magazine aims at being more "underground"’

As you can see from above, each one of these magazines have alternative and underground music. Each of these magazines targets a similar genre to the audience. Which with these being similar in genre, fans of Paramore are most likely to look at these magazines to see Paramore and take interest in them.

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