You should establish who the target audience is for your artist in terms of psychographics, demographics and socio-economic classifications. This can be backed up with screen grabs and analysis of Facebook/Myspace fans, investigating what magazines the artist has featured on and finding out the readership of the magazines from publishers websites and the NRS website and you can conduct your own research in the form of a questionnaire or online survey.
The screencap attached to this blog is from youtube. This shows the total views, the ratings, links and the audience. Showing which age and gender have liked it more. Also a map of which countries it is popular in. The results of this can be found on: http://www.youtube.com/watch?v=-J7J_IWUhls&ob=av3e.
By this, you are able to see the amount of views, the ratings, the comments and how many have chosen the video as a favourite. This gives an estimate of those who have enjoyed this music or watched it to have a taste of it. The ratings -
# Likes: 75413
# Dislikes: 1073
The comments – 31, 350
Favourites – 127, 437.
As you can see above, there is negative feedback on the video but not everybody is going to like the song. This slot of information given by youtube also shows the links, gender of the audience most popular in, age of the audience most popular in and which countries this song is the most popular in.
Female: 13-17
Female: 18 – 24
Male: 18-24
As you can see by this, it shows that the male gender in their teens are not as fond in this song, whereas young adult teens and older are fond of it. Difference between the males and females is that the females are ranging from 13 – 24. Starting from their teens and approaching young adulthood and above.
I reckon that the target audience for our music video will be targetted towards teenagers. This is because i believe that the song is targetted towards the younger generation, but not only this but because it sounds as if though she is young herself because she is finding her first love, though she promised her mum she would never 'sing of the word'. This can also be a similarity to how teenagers grew up because as the years went by, it was always the young ones who were potrayed to have love and they still do. Afterall, you rarely see two old people kissing on the television screen or making a sexual scene with them because it doesnt attract the audience. Hitting your teens is when puberty and adoleschence has approached. This meaning that their hormones have kicked in and they are starting to feel love and sexual desire. So this is why i believe that the female in this song is quite young and we will most likely target it to teenagers because it will fit in for this category.
By this, you are able to see the amount of views, the ratings, the comments and how many have chosen the video as a favourite. This gives an estimate of those who have enjoyed this music or watched it to have a taste of it. The ratings -
# Likes: 75413
# Dislikes: 1073
The comments – 31, 350
Favourites – 127, 437.
As you can see above, there is negative feedback on the video but not everybody is going to like the song. This slot of information given by youtube also shows the links, gender of the audience most popular in, age of the audience most popular in and which countries this song is the most popular in.
Female: 13-17
Female: 18 – 24
Male: 18-24
As you can see by this, it shows that the male gender in their teens are not as fond in this song, whereas young adult teens and older are fond of it. Difference between the males and females is that the females are ranging from 13 – 24. Starting from their teens and approaching young adulthood and above.
I reckon that the target audience for our music video will be targetted towards teenagers. This is because i believe that the song is targetted towards the younger generation, but not only this but because it sounds as if though she is young herself because she is finding her first love, though she promised her mum she would never 'sing of the word'. This can also be a similarity to how teenagers grew up because as the years went by, it was always the young ones who were potrayed to have love and they still do. Afterall, you rarely see two old people kissing on the television screen or making a sexual scene with them because it doesnt attract the audience. Hitting your teens is when puberty and adoleschence has approached. This meaning that their hormones have kicked in and they are starting to feel love and sexual desire. So this is why i believe that the female in this song is quite young and we will most likely target it to teenagers because it will fit in for this category.
Not only does this genre of music fit in with the target audience of teenagers but it also fits in with teens that are ‘scene’, ‘emo’ and ‘Goth’ like. This is because Paramore are a rock band and their style is quite scene.
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